We help venues benchmark their KPIs against the average of a chosen competitive set, highlighting strengths and opportunities for improvement. Our analyses also calculate the market share ratio for each KPI, enabling you to see if your venue is capturing its fair share. Additionally, every KPI includes a "Same Day Last Year" comparison, offering valuable context on year-over-year performance.

Most clients start with a broad overview by analyzing total revenue per unit (whether per m², delegate, or meeting). From there, they can dive deeper into specific categories, such as meeting room rental, food and beverage (F&B), audio-visual (AV), and other income streams. For a fuller understanding of venue usage, we also offer insights into metrics like delegates per meeting and per square meter.

With MICE Daily, you can compare your KPIs on a daily basis, or over longer periods such as weekly, monthly, quarterly, or yearly trends. Our flexible benchmarking system lets you tailor insights to your business goals, helping you make informed decisions based on precise, timely data.